The storyteller behind the page.

With over 15 years of experience in journalism, brand communication, and media production, I create narratives that resonate across print, digital, and strategic platforms.

Formerly Editor-in-Chief of L’OFFICIEL Austria, I oversaw editorial direction, visual storytelling, and international productions, including high-profile cover stories. I was instrumental in launching L’OFFICIEL Hommes, defining its unique voice and aesthetic.

My international background and work across Berlin, Paris, Vienna, Cyprus, and Dubai inform my perspective and approach.

I’m also an educator in digital journalism and creative writing, and I curate select events that bring people and ideas together in meaningful ways. With a strong network of artists, designers, and entrepreneurs, I move fluidly between storytelling, strategy, and creative direction, always guided by a sharp eye for aesthetics, cultural relevance, and contemporary spirit.